Our Privacy Policy

The Little Fine Wine Company is a registered trademark of VSC Wine and Drink Ltd. Company number 11173929. Registered address: Hillside, Albion Street, Chipping Norton, OX7 5BH. Our website address is: https://thelittlefinewinecompany.co.uk. If you have any concerns at all about the data that we collect, and how we treat this data, please email [email protected] for more details.

The personal data that we collect and why we collect it

Your personal data collected by The Little Fine Wine Company may include some or all of the following, and are communicated to us either via our website, email, telephone or in person:

Your email, name, address and telephone number as well as any special instructions for delivery, for purposes of ordering, account set-up and delivery. Your date of Birth may be requested, to comply with legal requirements surrounding the sale of alcoholic beverages to those aged 18 or over. Historical data of your previous orders and other transactions for the purpose of maintaining accurate sales and transactional records as well as to tailor further marketing communications (where you have opted to receive further communications as part of our email distribution list). Marketing preferences if you sign-up to our email distribution list and/or our subscription service, to provide you with relevant offers and company updates. A log of any queries and feedback that you make as well as frequency and click rate of website and email use by registered account holders, and use of Cookies (see below for our Cookie policy) to ensure that we continually improve our services to you and make sure our website suits your needs as best as possible.

We may also be sent your personal data if you receive a gift via another person, in which case the data will only be used to complete the transaction as specified by the purchaser and where it is necessary to keep data for ongoing administrative, legal, or security purposes. You will not receive marketing communications from The Little Fine Wine Company in this instance, unless you choose to register to receive such communication.

In addition, the following may be collected:

Comments and Product Reviews

When visitors leave public comments or reviews on the site we collect the data shown in the comments and review forms, and also the visitor’s IP address and browser user agent string to help spam detection. An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you have registered to use it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your comment is visible to the public via our website. These comments and reviews may be shared with our wine suppliers on an anonymous basis (i.e. your comment but none of your personal data such as name, address, email address nor telephone number will be shared).


If you upload images to the review section or elsewhere on the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Embedded content from other websites

Articles on this site may occasionally include embedded content (e.g. videos, images, articles, etc from other websites). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website. These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website. In that case, please refer to the privacy policy of the other website in question.

How long we retain your data

For users who create an account on our website, we store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time. Website administrators can also see and edit that information. We will automatically delete this account information if you have not interacted with us for one year (either logged in or purchased from us).

If you have bought wine from us we will store all relevant data for the order order itself a further 6 years after the last completed transaction, before anonymising this data, unless you specify otherwise. The exception to this is where we are obliged to keep or that it is necessary to keep data for ongoing administrative, legal, or security purposes.

If you leave a comment or a product review, the comment or review and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

The rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we amend or erase any personal data we hold about you. Please contact us at [email protected] if this is the case (you will be required to supply identification in order for us to process this request, and this may take up to 2 weeks to process in full), or if you would like to make a complaint regarding how we have processed your data. You may also update your marketing preferences to receive more personalised offers and communications, or click on ‘unsubscribe’ at the bottom of any marketing emails.

Please note that this does not include any data we are obliged to keep or that it is necessary to keep for administrative, legal, or security purposes.

Where we send your data

The personal data collected from you by The Little Fine Wine Company is for internal use and is kept on our website and servers. Unless required by law, or where necessary to establish or defend legal claims and uphold our, your or others’ legal rights, we will not share your personal data with any third parties. The exception to this is where data is shared with our email, financial and logistical service providers (our email marketing provider, our payment provider or courier company when arranging payment and delivery of your wine, and our storage provider for any under bond wine storage), as part of the usual email marketing, ordering and transactional processes for The Little Fine Wine Company. We may also use your personal data where your wine delivery requires additional insurance coverage or other such mitigation of business risk.

We will not sell nor share your personal data with any other third parties for any other reason whatsoever.

Visitor comments may be checked through an automated spam detection service.

Our use of Cookies

To improve your experience on our site, we may use ‘cookies’. Cookies are an industry standard and most major web sites use them. A cookie is a small text file that our site may place on your computer as a tool to remember your preferences. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.

If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Website Analytics

Our website may contain links to other websites. Please be aware that we are not responsible for the privacy practices of such other sites. When you go to other websites from here, we advise you to be aware and read their privacy policy.

Our website uses Google Analytics, a service which transmits website traffic data to Google servers to help us understand website traffic and webpage usage. This is an anonymous service, and we will not be able to see your name nor address via Google Analytics.

By using this website, you consent to the processing of data about you by Google in the manner described in Google’s Privacy Policy- external site and for the purposes set out above. You can opt out of Google Analytics if you disable or refuse the cookie, disable JavaScript, or use the opt-out service provided by Google- external site.